We Watched It All
In 2020, people spent so many hours on Netflix that a collective feeling started to emerge:
the sense that we’d watched it all. For its end of year campaign, Netflix decided to laugh at itself while making the audience feel good
about the time they’d spent on the couch, by releasing a fun retrospective film to celebrate the end of this very strange year.
↳ Film
↳ Case Study
↳ Case Study





↳ We Watched It All as an AR filter on social

↳ A Netflix release available on... Spotify — yep, 2020 was really strange
