The Real Air Drop

The Real Airdrop made planes drop in-game items into people's phones.

In the game, planes fly by and drop items. So we turned that into a reality: when a plane flew by,
all you had to do was point your phone up to the sky and collect an airdrop that would go straight to your in-game wallet.
We turned drops into a reality and gave a real gift to our fans. To make this possible, we've created an experience that could be
accessed via a WebApp, where we combined real flight data to users' geolocation in real-time.